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ADHD Founders Connect: Sell Authentically Without Burnout

  • Quorum Business Park Newcastle upon Tyne, England United Kingdom (map)

This month we're joined by Moira Barnes, an award-winning sales expert, ADHD advocate, and founder of MBS Consultancy.

With over 30 years' experience in sales, including senior roles at organisations such as Hearst UK and the BBC, Moira now helps neurodivergent entrepreneurs build ethical, authentic sales strategies that feel natural, sustainable, and effective.

Known for her practical approach, warmth, and ability to simplify complex challenges, Moira helps business owners move from sales anxiety and self-doubt to greater confidence, consistency, and commercial success.

Session Overview

Many ADHD entrepreneurs know they can help people but struggle when it comes to selling their services. Traditional sales advice often feels uncomfortable, inauthentic, or impossible to sustain, leading to avoidance, inconsistency, and burnout.

In this practical and neuro-affirming workshop, Moira will explore how to work with your ADHD brain rather than against it. You'll learn how to harness natural strengths such as curiosity, empathy, creativity, and problem-solving to build a sales process that feels authentic and achievable.

Together, we'll explore how to overcome fear of rejection, tackle the challenge of follow-up, and create a human-centred approach to sales that allows you to generate opportunities and close more business without masking who you are.

You'll Leave With

• A sales approach that feels authentic, ethical, and aligned with your values

• A deeper understanding of how ADHD impacts sales activity and business development

• Practical strategies for maintaining momentum without relying on willpower

• Greater confidence in having sales conversations and handling follow-up

• Tools to create a more consistent and sustainable sales process.

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1 December

ADHD Founders Connect: Building an ADHD-friendly networking strategy